Definition
Inbound marketing is a marketing method that aims to help potential customers find your business. So basically the principle of inbound marketing is that you have to do your best to make your business attractive and needed by potential customers.
Inbound marketing methodology
a) Attract
At this stage, the main focus of your business is to attract attention. Because, currently potential customers do not know anything about your business. And of course, you have to let them know.
b) Convert
After successfully getting followers, is it enough? Of course not. You have to turn them into leads, i.e. people who have the potential to buy.
c) Close
Now is the time for you to turn potential customers into consumers. How to? You can take advantage of the contact information obtained at the convert stage. Send them content or messages that can get them interested in buying. at this stage you can take advantage of various email marketing tips and best practices
d) Delight
After reaching the purchase, is the flow complete? Certainly not. You still have to build relationships with consumers who have already made a purchase. Why is this important? Because consumers who make purchases are consumers who are clearly interested in your business. So, getting them to buy again will not be as difficult as chasing new customers. At this stage, you can still rely on email marketing to build a relationship with them. You can also try to make a survey to ensure customer satisfaction.
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